Yes, we work with an estimated 444 PMPs and 1385 Exchanges, through our DSP partners.
PMP is a programmatic marketing term that stands for Private Marketplace. Private Marketplace is a private advertising auction, as opposed to public marketplaces. Advertisers can only access the private marketplace with an invitation, and it’s a real-time bidding environment.
Typically, top publishers (websites and apps) take part in private marketplaces, and offer their ad inventory to highest bidders among the select advertisers. The buying platform or DSP directly enters the publisher’s inventory, each buyer gets a Deal ID, the terms are pre-negotiated, and the advertiser needs to get approval to buy the advertising space.
This approach allows publishers to select who advertises on their pages, and they retain exclusivity. On the other hand, ad buyers (like Vici) can create a relationship with the publisher, get access to premium inventory, and custom deals. Another advantage of a PMP includes access to inventory not available on open auctions and premium access at a lower price.
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