In Facebook’s words, Canvas is “a full-screen ad experience built for bringing brands and products to life on mobile.”
It allows advertisers to deliver fully immersive, interactive ads that are hosted completely on Facebook — thereby eliminating the need for users to click out of the app to engage with mobile content.
At first glance, a Canvas ad could be mistaken for a regular news feed ad. However, when clicked, it opens up to cover the entire mobile screen. Combining videos, photos, GIFs, and call-to-action buttons, it delivers what some call a “microsite-like experience” that allows people to click, scroll, swipe, and tap to engage with brands right on the Facebook platform.
We can run Facebook canvas ads for your clients. If you would like more information on specs and what is required to create them, please contact your trainer.
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