What are the targeting strategies for Amazon?

We can target four different ways on Amazon: Behavioral Targeting, Product Targeting, Amazon Custom Audience Matching & Lookalike, and Retargeting.

Behavioral Targeting – Showing your display, video, or OTT ads to specific consumers based on their Amazon purchase history, searches, and browsing, across Amazon properties and thousands of partner websites and apps.
Product Targeting – We build an audience of consumers who have searched, browsed or purchased specific products on Amazon, and show them your display, video, or OTT ad across Amazon properties and thousands of partner websites and apps.
Custom Audience Matching & Lookalike – We take your list of customer emails or addresses, match them to Amazon users and show your display, video, or OTT ads across Amazon properties and thousands of partner websites and apps.
Retargeting– Following people after they leave your website and showing them your display, OTT or video ads across Amazon properties and thousands of partner websites and apps.