Anyone placing recruitment ads on Facebook or Instagram (job listing, carousel, video, static, etc) will not be able to target users by age, house hold income, gender, ethnicity, or zip code. However, we can target . This new ruling came down as a settlement with the ACLU who deemed “showing how targeting options could be used to discriminate and protect those individuals”.
Click here to read more on this topic.
You are also no longer allowed to run custom audiences or lookalike audiences, or run category or geographic exclusions.
Facebook is also starting to limit Detailed Targeting which may include demographics, behaviors or interests, are unavailable. So for example, you can’t target by things like Family, Graduation Date, In Grad School, Parents with children, etc.
This also applies to housing ads and Credit/Loan/Financial ads.
The following are all interests you can target with any recruitment, housing, credit/loan/financial- if not on this list we have to audit with Facebook before going live.
Accounting
Acting
Advertising
Advertising agency
Affiliate marketing
Agriculture
Air conditioning
Analytics
Apartment
Apartment Guide
Apartment List
Apartments.com
Application for employment
Apprenticeship
Architecture
Architecture & Design
Artificial intelligence
Asset management
Audit
Automation
Automobile repair shop
Automobiles
Automotive industry
Balance transfer
Bank account
Banking
Bathroom
Bedroom
Biology
Biotechnology
Bitcoin
Bookkeeping
Branch (banking)
Broker
Budget
Building
Building material
Bungalow
Business
Business administration
Business development
Business travel
Buy to let
Call centre
Car dealership
Car finance
Car rentals
Career
Career development
Cars
Cars.com
Cash
Cash out refinancing
Cashback reward program
Charitable organization
Chemistry
Civil service
Coaching
Commercial property
Communication
Commuting
Computer engineering
Computer programming
Computer science
Computer security
Computing
Condominium
Connected Investors
Construction
Consumer Reports
Consumer debt
Consumer electronics
Corporation
Cottage
Craigslist
Creative real estate investing
Credit (finance)
Credit Karma
Credit Sesame
Credit card balance transfer
Credit card interest
Credit cards
Credit history
Credit limit
Credit score in the United States
Credit union
Cryptocurrency
Custom home
Customer relationship management
Customer service
Customer support
Data science
Data security
Day trading
Debit card
Delivery (commerce)
Dentistry
Deposit account
Design
Digital marketing
Digital wallet
Discounting
Dog training
Driver’s license
Duplex (building)
Dwelling
E-commerce
Economics
Economy
Education
Electric vehicle
Electrical engineering
Electricity
Electronics
Email marketing
Employment
Employment agency
Employment website
Energy
Engineering
Entertainment
Entrepreneurship
Entry-level job
Environmentalism
Epidemiology
Estate (land)
Estate agent
Experian
FHA insured loan
Facebook
Facebook Messenger
Facility management
Finance
Financial market
Financial plan
Financial services
First-time buyer
First-time home buyer grant
Fixer-upper
Floor plan
Foodservice
For sale by owner
Foreign exchange market
Four-wheel drive
Franchising
Freelancer
Fundraising
Furniture
Garage (residential)
Gastronomy
Gated community
General contractor
Government debt
Graphic design
Grocery store
Hatchback
Health & wellness
Higher education
Holiday cottage
Home
Home Appliances
Home automation
Home business
Home construction
Home equity
Home equity line of credit
Home equity loan
Home improvement
Home insurance
Home repair
Homeowner association
Homes.com
Hospitality
House
House Hunting
Housing.com
Human resource management
Human resources
Hybrids
Income tax
Independent insurance agent
Industry
Information security
Information technology
Installment loan
Insurance
Insurance broker
Insurance policy
Interest rate
Interior Design Ideas
Interior architecture
Interior design
Interior design magazine
Internship
Investing online
Investment
Investment banking
Investment fund
Investment management
Investment strategy
Investor
JavaScript
Job
Job fair
Job hunting
Job interview
Journalism
Kitchen
Land
Land and Houses
Land lot
Landed property
Landlord
Landscape
Landscaping
Law
Leadership
Lease
Life insurance
Line of credit
LinkedIn
Living room
Loan
Loan officer
Log cabin
Logistics
Luxury real estate
Luxury vehicle
Machine learning
Management
Mansion
Manufactured housing
Manufacturing
Market (economics)
MarketWatch
Marketing
Marketing communications
Marketing strategy
Mathematics
Mechanical engineering
Medicine
Metalworking
Microcredit
Mobile banking
Mobile home
Modern architecture
Money
Money management
Mortgage broker
Mortgage calculator
Mortgage insurance
Mortgage loans
Motivation
Motor vehicle
Motorcycles
Moving company
Multi-level marketing
Multiple listing service
Mutual fund
Nonprofit organization
Office
Office Space
Online advertising
Online banking
Owner-occupier
Part-time
Payment
Peer-to-peer lending
Penthouse apartment
Performing arts
Personal development
Personal finance
Philanthropy
Photography
Physics
Plumbing
Pre-qualification (lending)
Prefabricated home
Premier Agent – Zillow & Trulia
Private equity
Product design
Product management
Professional
Professional development
Programming language
Project management
Promotion (marketing)
Property
Property finder
Property management
Psychology
Public relations
Public sector
Public transport
Quality assurance
RVs
Real Estate Agent Directory
Real estate
Real estate appraisal
Real estate broker
Real estate development
Real estate economics
Real estate entrepreneur
Real estate investing
Real estate investment club
Real estate investment trust
Real estate license
Real property
Realtor.com Pro
Recruitment
Refinancing
Remortgage
Renewable energy
Renovation
Rent-to-own
Rent.com
Renters’ insurance
Renting
Residential area
Retail banking
Return on investment
Reverse mortgage
Roommate
SUVs
Sales
Sales management
Saving
Savings account
Science
Secured loan
Security
Security (finance)
Sedan (automobile)
Self-employment
Semi-detached
Semi-trailer truck
Share (finance)
Shift work
Single-family detached home
Small Business Administration
Small and medium enterprises
Small business
Small office/home office
Social media
Social media marketing
Social science
Software development
Software engineering
Solar energy
Solar power
Sports car
Starter home
Startup company
Stock
Stock exchange
Stock market
Supply chain management
Sustainability
Swimming pool
Systems engineering
Technical support
Technology
Telecommunication
Telecommuting
Telemarketing
Temporary work
Term loan
Terraced house
Timeshare
Townhouse
Trade
Training
Trucks
Trulia
Urban planning
Used car
Vacation rental
Vehicle insurance
Vehicles
Veterinary medicine
Villa
Visual arts
Vocational education
Volunteering
Warehouse
Wealth management
Web design
Web development
Web hosting
WhatsApp
Working capital
Zillow
realtor.com
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