The client is charged by impression for all ad types.
With display. 5-10% of ads are seen on Amazon, the rest on Amazon-owned properties and publishers. OTT is unskippable or viewable inventory and only served on Amazon Properties and Amazon Publishers.
With traditional video, the Amazon DSP inventory might run on both skippable and non-skippable inventory. It is not possible to only target skippable inventory or only target non-skippable inventory, and the breakdown of inventory between skippable and non-skippable will not be reflected in reporting. We will report completion rate across all video: 25%, 50%, 75%, or 100%.
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