The Geography report in Google Analytics provides an overview of users’ location who landed on your website from different traffic sources. This geography report can be analyzed at various levels, such as countries, states, and cities.
This geo report is IP-based. IP-based geolocation services can only provide an approximate measure of geolocation accuracy. With these services, you can obtain 95 percent to 99 percent accuracy of a user’s country. IP-based geolocation services provide 55 percent to 80 percent accuracy for a user’s region or state. And they provide 50 percent to 75 percent accuracy for a user’s city. In practice, the actual accuracy may vary from provider to provider and depending on the device’s location. For instance, IP-based geolocation services typically work better in big cities and work less well in smaller ones.
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