Yes. You must start with a list of at least 500 addresses. PLEASE NOTE: Address Targeting must be its own 100,000 impression minimum. At that minimum, you can have up to 2 lists with two sets of ad creative. The maximum list size we recommend per 100,000 impressions would be 4,000 addresses (you can go over but the frequency would go down). We recommend at least a 25x frequency per month. There is no maximum list size for address targeting. Based on list size follow the formula below to determine the impression total.
EXAMPLE:
4,000 addresses x 25 frequency = 100,000 impressions
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