Yes, it is 100% privacy compliant! The client must provide a list that is a minimum of 100 addresses and the list must be first-party data they have gathered (CRM, current customers, past customers, etc.) If the client provides a purchased list it must be an “opt in” list, meaning people who have opted in to be marketed to. User privacy is ensured because individual household information is not seen, the system sees it as a group of people to target – an audience.

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