Here’s the benchmark: “The RAB/Borrell report states that local radio stations grew digital revenue 25% in 2019 and are forecast to grow of 29% in 2020. The report showed that the average station made $299,213 in digital revenue in 2019, and the average market cluster $1.3 million. According to the Radio Advertising Bureau, with help from new research from Borrell & Associates, in 2019 radio’s digital ad revenue topped $1 billion for the first time and now totals 10% of radio’s overall revenue.” So at a minimum, digital should make up 10% of your overall revenue. https://radioink.com/2020/02/06/rab-digital-ad-revenue-now-10-of-radios-total/
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