How is Automotive Data used to reach potential shoppers on Amazon?

There are three resources to reach people using automotive Amazon data:

Polk data (3^rd party data that is automotive layered onto people’s accounts)
People who registered their vehicle(s) in Amazon Garage. Here’s more info on that: to help make it easier to know which parts are compatible with their vehicles, Amazon created a virtual garage. With Amazon Garage, customers can quickly enter their car model and year and see only parts that are compatible with their vehicle. What the Amazon Garage provides to our OEM partners is a unique data set to target to based on vehicle ownership, as well as gain Audience Insights from based on what these customers are shopping and browsing for on Amazon. The latest stats on that:

First party research on Amazon. Amazon is now the largest online retailer of auto parts in the world.