The people being geo-retargeted are tracked as to where they go each day and from that patterns are identified which indicate where is a person’s home. It has nothing to do with what a person’s phone number is or area code. So for example if you are generally at a specific latitude and longtitude from 10pm-6am every day the system identifies that has your home and then targets people who live nearby. There is no defined geo for what is a “neighborhood” other than it is a cluster of people who live near each other.
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