If someone shuts off their TV while watching a commercial, that would record as a completion rate under 100%
If they close their streaming app while watching OTT, that would record as a completion rate under 100%
If you see a decimal point in your completion rate, that’s because it’s a calculation of total impressions vs users who to 100%. So, in a case where some people shut off the TV or close the app during the commercial, that would result in a completion rate with a decimal point.
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