The answer is yes…but…
While the image portion of your ad can have up to 20% of the area covered by text Facebook has made it very clear that doing so will affect the reach of your ads. Ads that have NO text in the image portion of the ad get a higher ranking by Facebook and are more likely to appear to the exact target you want to reach. Here’s what Facebook says: “To generate an ad’s quality score, our machine learning models consider the feedback of people viewing or hiding the ad, as well as assessments of low-quality attributes (like too much text in the ad’s image, sensationalized language or engagement bait).”
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