What if a client wants to geo-fence an event and then save that info and geo-retarget those people later, can we do that? Yes. However, we have to serve ads during the geo-fenced period as well. The platform will not collect information and store it without serving ads. So you can’t do geo-retargeting without serving ads to the geo-fenced area. Also, we recommend not waiting too long to geo-retarget the saved audience because information gets stale.
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