Yes. Amazon utilizes the following practices.

  • Evaluate each bid request in real-time to detect and block invalid traffic.
  • Apply proprietary blacklists as well as IAB bot filters and blacklists to avoid poor placements across its ecosystem.
  • Block unauthorized requests using ads.txt to remove unauthorized reselling and counterfeit inventory from the programmatic supply. The Amazon DSP will block unauthorized publishers from selling impressions on certain third-party exchange inventory.
  • Use third-party systems and technology such as comScore to verify website environment quality available on the open exchanges (SSPs) as well as pre-bid targeting from IAS, DoubleVerify, and ODC.
  • Provide advertisers with post-impression traffic and adjacency standards checks
  • Manually audit inventory for compliance with Amazon’s quality and adjacency standards.
  • Accept blacklists from advertisers and agencies to weed out any website to steer clear of before the campaign goes live.

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