Yes, we can provide that - it will show down to the zip code level. Note: we cannot provide heat maps with regular CTV as that exchange doesn't provide them.
Using OTT is a great way to each the younger demographics. Among the 18-34 year old demo, connected TV devices account for more than 1/3 of daily times spent.
OTT: Over the Top CTV: Connected TV TVE: TV Everywhere SVOD: Subscription Video-On-Demand AVOD: Ad-Supported Video-On-Demand STB VOD: Set-Top Box Video-On-Demand
No. It’s not live cable TV. If you download a TV streaming app, like sling TV, you can see CTV ads. You can also see ads when watching TV episodes or movies through apps, as long as an app doesn’t [...]
We don’t have a minimum. Your digital planners will use our forecasting tools to help determine the best targeting strategy.
We recommend :15 or :30 second video commercials to run on CTV. The majority of the inventory accept these lengths and very few accept anything longer than this.
Our CTV on runs on Set Top Boxes, Game Consoles, and Smart TVs like Fire TV Sticks, XBOX, PlayStation, 4K FireTV, SmartTV, AppleTV, ChromeCast, Roku, and more. Not across mobile- only on large scale TVs!
No. There is a very small percentage of CTV connected devices that allow clicks, like Fire TV, but overall you should not anticipate clicks to appear on reporting on CTV videos. If clicks are necessary for your digital campaign, click [...]
With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. “Advanced TV” is the general label being used for these new technologies but [...]
