Lookalike Retargeting is where we are geo-retargeting people from a particular location, following them and then ALSO serve ads to people who are in the same areas those people go to after leaving that location.
For example: Client is a jewelry store. They want to geo-retarget people who go to a competitor’s store and leave. We serve them ads (that is geo-retargeting), we also see where most of those people go (perhaps to a certain neighborhood) and then we serve people in that same neighborhood ads as well.
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