We use multiple DSPs (Demand Side Platforms) to offer the most diverse and targeted product set and our inventory reaches a majority of online inventory. Additionally, we integrate with top 3rd party data providers like DoubleVerify, Eyeota, Factual, and Lotame, so almost any audience we want to target is available to us. We don’t have our own DSP so that we can focus on the buying and not the technology however we work closely with our technology partners and are involved in “beta tests” for new products and offer feedback and direction to shape and improve the platforms we buy across.
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