Anyone placing housing ads (apartment, real estate, etc) on Facebook or Instagram (carousel, video, static, etc) will not be able to target users by age, household income, gender, or zip code. However, we can target by radii (minimum 15 miles), city, etc. This new ruling came down as a settlement with the ACLU who deemed “showing how targeting options could be used to discriminate and protect those individuals”.
You are also no longer allowed to run custom audiences or lookalike audiences, or run category or geographic exclusions.
Facebook is also starting to limit Detailed Targeting which may include demographics, behaviors or interests, are unavailable. So for example, you can’t target by things like Family, Graduation Date, In Grad School, Parents with children, etc.
This also applies to housing ads and Credit/Loan/Financial ads.
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